Chinese New and Christmas

It has been a really hectic Chinese New Year and Christmas for both myself and my company. It all started shortly after the first week of December and the orders for our special norwegian smoked salmon, Australian Honey Baked Ham and our specialty - X.O. Fruit Cake (we use X.O Cognac, not just cheap gin).

I sincerely apologise for not being able to post any stuff on my blog for the past 2 months. It's been a very good festive period, with pretty impressive sales figures. I'm quite glad. But it's now back to working on new recipes and ideas as well.

Last year was a good year....in the year of the dog it will be an even better year.

Many things happened this year, long established brand-name Lim Chee Guan Bak Kuah lost it's highly acclaimed status as the bak kuah king of long queues, when it came to light that it short changed customers. It goes to prove that it takes 30 years (maybe even more) to build up a name like Lim Chee Guan, but it only takes 30 seconds to break that reputation, by doing someting stupid. I mean if you want to earn more money, you can save on many other areas like packaging, tell customers you will charge them less if they use their own containers (and it's more environmentally friendly).

During this period of CNY, I learnt more about Tangerines, the many varieties of Tangerines, what are the types of tangerines I like to eat, what are the tangerines that sold the most, and the best. It's a great learning experience for me.

The open house that I had organised at my place, gave me great ideas of how to market for next year's CNY. Documented in my little pocket book of ideas...shhh it's a trade secret.